Daily deal site or acqusition email campaigns?
Deal or No Deal? You would like to see an increase in sales, and you’ve narrowed your choices down to utilizing a daily deal site or an acquisition email marketing campaign. Here are some points to...
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Subject Line Guidance
The Subject Line is one of the most crucial parts of any email message and directly affects open rate statistics. Dedicate serious time to crafting that copy so that the user is compelled to take...
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HTML Best Practices and Impact on Open Rate Performance
The following analysis attempts to quantify the impact of employing commonly discussed email best practices. In this case, the analysis specifically focuses on the following seven creative elements and...
View ArticleSo when is the best “day or time” to send email?
One of the most common questions we hear from clients is, “When is the best day/time to send email?” It’s a logical question but one that we cannot provide a finite answer since it WILL vary by...
View ArticleAcquisition Email Marketing and The Dharma Initiative (yes, LOST)
While in the dating pool several years ago there were certain things that would send me running in the opposite direction from even the most promising of suitors: Hearing a guy speak poorly to or of...
View ArticleLanding pages matter: BtoB Interview
Marketers spend so much time crafting the right subject lines and email copy that they may neglect something that’s equally important: the landing page. “Marketers really need to start focusing more on...
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Retail Therapy for Email
How consumer behavior can help email marketers boost ROI Now that the dust has settled on last year’s Holiday email campaigns, now is the time to relook and analyze what worked and what failed so that...
View ArticleWould You Show a Horror Movie to a Four-Year-Old?
Hopefully, either in your mind or out loud you’ve already said, “No.” Why would you not show a horror movie to a four-year-old? Simply stated, they are not the film’s target audience. (Not to mention...
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If a Tree Falls in the Forest…
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” Sure a tree falling makes a loud noise, but isn’t noise something that’s heard by someone? We may never know. Here’s...
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Exercise Your Email Marketing Muscle
A few months ago, my cousin joined a group of people that I wasn’t so sure about. I’d see them on sidewalks and through storefront windows. They were always in groups, engaging in the strangest...
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Artful Marketing
Recently, one of my closest friends was offered a position at an art gallery, a long time dream of hers. The gallery owner had a tremendous love and appreciation of art, yet she felt inept when it...
View ArticleThe 2013 Holiday Season, Are You Ready?
It may only be July, but it’s never too early to begin crafting your marketing plan for everything from back-to-school to the ball drop. To maximize ROI, utilize a digital multichannel approach....
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The Inbox Comic Strip
There’s a club called THE INBOX. The bouncers are ISPs There’s two emails at the end of the line waiting to get in, one says to the other: Email 1: “I hope we get in” Emails 2 looking at email one,...
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When is the best time to send email?
When is the Best Time to Send Email? Email marketers labor over images, copy, offers, links and more all to ensure the best possible results from their email efforts, and that’s only the beginning....
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5 Email Tips for the 2013 Holiday Season
If you think it’s too early to start planning for the holidays, think again. You can never be too prepared for the Super Bowl of marketing and commerce. Take a look at these emails from the 2012...
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